I take difficult situations, particularly the ones where something doesn't quite add up, dig through the information, work out what I think, and explain it clearly.

A lot of that happens through my work advising software companies on AI visibility and business positioning (two strongly interconnected aspects of their operations.)

Some through TrueResAudio, my publication and email-based magazine for music explorers.

And sometimes, I build things because I can't find the tool I want.

I apply the same process to everything I do: think -> judge -> explain.

Things I'm Doing

Startup advisory

Helping software and product-led startups build strong organic visibility (SEO + AI) and make their products an obvious choice for LLMs to recommend.

TrueResAudio

Writing about records and music in general for my publication for music explorers.

AI Visibility Workbench

Developing tools and systems to track, monitor, and evaluate a company's AI visibility.

What I've done

Independent Consultant - 2010 - Present

Since 2010, I’ve worked with SaaS and software companies on organic growth and search visibility I focused on positioning, content strategy, site structure, and category visibility This work increasingly evolved into positioning and AI visibility consulting.

SEO Manager @ StayCity - Mar 2011 - Aug 2015

I joined Staycity as the company’s first-ever SEO and launched the company’s SEO program. During my time with the company, I grew the company’s search visibility to generate seven-figure revenue from the organic channel year on year (with significant growth each year.) I also managed the consolidation of the company’s ten separate web properties into one website covering all locations without any significant loss of rankings, traffic or revenue.

SEO Consultant @ Cube Online Marketing - Aug 2010 - Feb 2011

I was contracted by Cube Online Marketing to work on a US based sportsbook site - allpro.com. My tasks included planning and creation of all the company’s content (website content, articles, blog posts, games recaps and previews and more), competition research as well as creating and managing the company’s social media presence.

Co-founder @ ThinkTwo - May 2004 - Aug 2010

I launched Think Two as a freelance business and grew it to a small web development agency. Apart from overseeing day-to-day operations, sales and marketing I was also responsible for front-end development, SEO and content writing for our clients. I also created, designed, co-developed and marketed our three off the shelf software products (two CMS platforms and an eCommerce system).