Hi, I'm Pawel. I spend an unreasonable amount of time thinking about AI search, listening to music, and trying to understand how people discover the things that matter to them.
Most of my days are spent helping software companies make sense of AI visibility, writing about classical and jazz recordings through my online magazine, and building systems to understand problems that don't have straightforward answers.
Companies typically engage me when:
- AI systems are not recommending them as often as expected
- Competitors seem to be appearing more frequently in AI conversations
- They are unsure whether their positioning, messaging, or category is helping or hurting AI visibility
- They are planning a major change, such as a new website, rebrand, product expansion, or repositioning
- They want an informed perspective on how AI systems understand their business
My role is to identify what is holding the company back, explain why it matters, recommend what to do next, and evaluate outcomes over time.
Currently, I am working with Refiner, Suggestion Ox, MyPlace, and Ludi. I've also worked with Userlist, Castos, Anchorpoint, Breachsense, Keeping, Postpone, Seedtable, Paycove, and many more, many of them coming through the TinySeed startup accelerator.
What I help with:
- Investigate issues affecting AI visibility and discoverability
- Evaluate how AI systems understand the product, its target category, and positioning
- Advise founders on what deserves attention and what does not
- Monitor changes in AI visibility and investigate significant shifts
- Assess the impact of major initiatives such as website launches, rebrands, repositioning efforts, and product expansions
If any of this resonates, feel free to get in touch.
I'm always happy to discuss a specific problem, a planned initiative, or simply answer a question about how AI systems are understanding your business.