Search is changing.
Customers don’t just click Google results anymore. They ask AI.
ChatGPT.
Perplexity.
Google AI Overviews.
And those systems decide which companies exist.
I help startups build the AI search visibility foundation that makes sure your product is understood, cited, and recommended.
I've been showing our business stats to other founders I know because I'm amazed how much traffic and direct signups Pawel delivers every month.
Moritz Dausinger, CEO, Refiner.io
In my work I focus on AI search visibility — how startups get discovered and recommended inside systems like ChatGPT answers and Google AI Overviews.
The way people discover products is shifting from search results to AI-generated answers and recommendations.
Most startups are not prepared for that shift.
Their sites were built for rankings, not for machines that summarize information and recommend tools.
That’s where I come in.
I help startups structure their websites, positioning, and content so AI systems clearly understand:
AI Search Visibility Framework
My Services
My consulting follows a simple progression:
Audit → Blueprint → Implementation
Some startups begin by diagnosing their visibility problems.
Others already know something is wrong and jump directly to strategy.
From there, many teams choose to continue with implementation support to put the system in place.
You can start at the stage that makes the most sense for your situation.
Type: Structural AI SEO diagnosis
Price: €1,500–€2,000
Duration: 2–3 weeks
Most startups don’t know whether AI systems actually understand their product. This audit answers that question.
I analyze how AI models perceive your company, how your website signals your category, and whether your structure supports AI visibility.
The audit includes:
What you get: A clear explanation of why AI systems are not recommending your product yet.
Type: AI search strategy
Price: €6,000
Duration: 6-8 weeks
Once the problems are clear, the next step is designing the system that fixes them.
The Blueprint is a complete AI SEO strategy and architecture plan for your startup.
What's included:
You leave with a clear plan for becoming visible in AI search.
If you start with the Audit, its findings are incorporated directly into the Blueprint.
Type: Implementation support
Price: €2,500/month
Length: Recommended for 3 months.
The Blueprint defines the strategy. Visibility Ops helps your team implement it.
This is a short engagement focused on putting the AI visibility foundation in place.
Typical work includes:
I’ve been working in SEO since 2010, and have been helping early-stage SaaS startups exclusively since 2014.
As a result, I understand what challenges your potential customers face and how to develop an organic growth strategy that will:
a.) connect you with them by building a strong AI visibility, and
b.) motivate your best customers to pick your startup to another.
Because I can work with only a handful of clients at a time, I become personally invested in your success.
To me, you’re never just another account on the books. I put all I have into your project, and never hold anything back when working to put you on the top.
I never lock you into any long-term contracts. You are free to cancel my services anytime.
Since 2014, I've helped 40+ companies grow with SEO. Here's a snapshot of what these founders say about working with me.
Jane Portman, CEO, Userlist
Pawel helped us launch our SEO and built it to become the primary driver of our growth.
Before that, not only did we do nothing about SEO, we were mentally "shutting out" any advice about it. We simply didn't understand how it worked. Pawel helped us understand SEO, from the absolute basics, like how the search intent works and how to address it with content, to how to use various advanced strategies.
He also helped us overcome another challenge. Before meeting Pawel, we didn't believe that there was any major opportunity for us to grow Userlist with SEO. Our SaaS operates in a space where practically everyone invents their own vocabulary, after all. We really didn't think that we could find universal keywords that would attract relevant traffic to us.
Pawel not only conducted extensive keyword research but also created an amazing, 2-year SEO strategy for us. He then helped us create initial content and set up SEO processes for us so we could continue implementing the strategy on our own.
The result? Well, today, less than a year since we launched the program, organic search is our primary source of relevant traffic and conversions. What's more, we have all the knowledge, processes, and confidence to continue increasing those results further.
Thank you, Pawel.
Phil Hesketh, co-founder ConsentKit
Pawel is like the Google Whisperer.
When I worked with him, we were a bootstrapped startup, just two guys working out of bedrooms.
Within months of working with Pawel we were outranking our competitors with million dollar marketing budgets. It was absolutely unreal.
What's more he's an absolute pleasure to work with. I cannot recommend him highly enough.
Craig Hewitt, CEO, Castos
Pawel exceeded my expectations by a long shot on this project.
In a short period of time he provided us with a very thorough evaluation of where our site is currently, what quick wins we should be focusing on, and a complete roadmap of what topic we should be targeting going forward.
Now my team and I have a reliable roadmap for the upcoming months in which we know our organic rankings (particularly for high intent keywords) will surely rise, and with it the rest of the business.
I can't recommend working with Pawel enough for anyone who's serious about increasing targeted organic traffic to their site.
Gonz Sanchez, founder Seedtable.com
Pawel was an invaluable resource in helping us resolve issues that were causing my startup, Seedtable, to drop in rankings continuously.
I had no idea why we suddenly losing traffic every month, and I couldn't find any information online about potential causes.
Pawel quickly analyzed the situation and not only told me exactly what caused the ranking drops, but he also helped implement solutions that led to recovery.
Honestly, if you want to take your startup's SEO to the next level, Pawel is your guy.
Grant McConnaughey, founder, Postpone
Pawel helped my startup, Postpone get serious about SEO.
He put together a full SEO plan, built out landing pages, helped move our website over to Webflow, and wrote well-ranking content for us.
Thank you, Pawel!
I am always happy to discuss new projects and opportunities, and figure out whether I am the best SEO consultant to help.
But since both your and mine time is valuable, I think it's best if we set some ground rules first.
Please DO NOT contact me if you want to:
If you're fine with these rules, let's talk. Simply fill in the form, and I will reply as soon as I can.
I’m an AI SEO consultant helping early-stage startups build visibility in AI-driven search, so the right customers discover you through AI Overviews and LLM-style answers.
In simple terms: I make sure that your startup gets discovered, remembered, and trusted online. That includes building your AI search visibility strategy, auditing what’s broken, and optimizing how your site and product are understood and cited in AI-driven search (like Google’s AI Overviews, ChatGPT-style answers, and similar tools).
AI SEO is about helping large language models (LLMs) — not just Google — understand your startup, your product, and what you stand for. It’s not just ranking pages anymore.
It’s about being known by the systems that power AI Overviews, ChatGPT, and Perplexity so that they can cite, refer, and recommend your product to relevant customers.
Traditional SEO focused on Google rankings and backlinks. AI SEO focuses on visibility inside machines that summarize information for users.
Instead of chasing keywords and rankings, you structure your site, content, and external signals so AI systems understand your product, associate it with the right problems, and mention it when people ask questions in tools like ChatGPT or Perplexity.
Mostly early-stage startups — often SaaS, but also tech and B2B.
Usually, companies that come to me already have a website and some traction, but need help building a real organic growth engine.
I have two core services:
Access to analytics and search data, product context, ICP details, and a point person who can make decisions.
Yes, most likely. I doubt that you would need to redesign or change it significantly. But expect having to do improvements to structure, navigation, entity markup, internal links, and facts pages.
Sometimes I ask you to split or consolidate pages. And then, there are any new pages that you might need to create to drive the strategy.
The result of all these changes is a site machines and humans can understand quickly.
Yes. I run small AI SEO workshops for founders and teams. Practical, focused, and always built on your use cases.
Just reach out. We’ll do a short call to figure out whether your startup’s ready for AI SEO and we are a fit, and if all sounds good, we'll launch the project.