AI Visibility Advisor for Software and Product-led Companies

When buyers need a new tool today, they don’t start with Google. They ask ChatGPT, Perplexity, or Google AI what they should use.

These systems recommend products, compare options, and create shortlists. Only after that do buyers search for those companies, visit websites, and sign up.

If your company is not included in that first step, you are not part of the buying conversation.

I work with software and product-led companies on positioning, site structure, and visibility so they are understood, correctly categorized, and recommended in AI search and modern buying journeys.

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For years, SEO was about being visible when people searched for solutions.

That still matters, but search is no longer the first step.

Today, the journey looks more like this:

AI → Shortlist → Google → Website → Sign-up

AI systems now:

• Explain categories
• Suggest solutions
• Recommend products
• Compare tools
• Create shortlists

This means your company now needs to be:

• Understood
• Clearly categorized
• Associated with the right use cases
• Compared to the right competitors
• Seen as a relevant solution

Google is increasingly the place where buyers validate and research the companies they already discovered through AI, not where discovery always begins.

My work sits at the beginning of this journey where companies are understood, categorized, and recommended.

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I work with software and product-led companies on one core problem:

Being understood, correctly categorized, and recommended in AI search and modern buying journeys.

I work on the things that determine whether your company is included in buying conversations:

• How your product is positioned and described
• What category you are associated with
• Which competitors you are compared to
• What use cases you are visible in
• What comparison and alternatives pages exist
• How your website is structured and understood
• How AI systems and search engines interpret your company
• Where and when your company appears in recommendations, comparisons, and “best tools” conversations

In simple terms:

I make sure your company shows up when buyers ask AI what tools they should use.

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AI systems and search engines can only recommend companies they can clearly understand. And most companies are surprisingly hard to understand from the outside.

Common problems I see:

• The product is not clearly associated with a single category
• The product is positioned across several, often disjointed categories
• The company is compared to the wrong competitors
• The product is described differently across the site
• Important use cases are not clearly explained
• There is no clear information on the site that differentiates the product from competitors
• The site structure does not reflect how buyers evaluate and compare tools
• The company is difficult to categorize from the outside
• It is unclear when the product should be recommended and when it should not

When this happens, the company becomes invisible in large parts of the buying journey, especially at the discovery and shortlist stage.

Even if the product is good. Even if the team is doing SEO. Even if there is traffic.

Because today, organic growth is no longer just a traffic problem. It is a market visibility problem.

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I work closely with founders and teams on positioning, visibility, and site structure.

I start by assessing how AI systems and search engines currently understand and categorize your company. This shows where understanding breaks down, what signals are missing or inconsistent, and why the company is not appearing in the right conversations.

From there, I define what needs to change:

• How the product should be positioned and described
• What category the company should clearly belong to
• What pages and assets need to exist and why
• How the site should be structured
• How the company should be compared to competitors
• What needs to change so the company can be clearly understood and recommended

I then work with your team or agency while these changes are implemented, review key pages and structural changes before they go live, and help guide positioning and visibility decisions over time.

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